As a Beverages Shop Manager, you will need to master following:

• apply regulations regarding the sale of alcoholic beverages
• conform to alcohol regulations
• enforce regulations of selling alcoholic beverages to minors
• ensure compliance with purchasing and contracting regulations
• ensure correct goods labelling
• maintain relationship with customers
• maintain relationship with suppliers
• negotiate sales contracts
• oversee promotional sales prices
• sales activities
• set sales goals
• set up pricing strategies
• supervise merchandise displays
• train staff to reduce food waste

More generally, a beverages shop manager is also versed in:

• adhere to organisational guidelines
• alcoholic beverage products
• apply health and safety standards
• employment law
• enforce alcohol drinking laws
• ensure client orientation
• manage budgets
• manage staff
• manage theft prevention
• maximise sales revenues
• measure customer feedback
• monitor customer service
• negotiate buying conditions
• obtain relevant licenses
• order supplies
• perform procurement processes
• recruit employees
• study sales levels of products
• use different communication channels

It also helps to know the following:

• advise customers on food and drinks pairing
• advise customers on the preparation of beverages
• beverages production process
• handle sensitive products
• sommelier activities