As a Confectionery Shop Manager, you will need to master following:

• ensure compliance with purchasing and contracting regulations
• ensure correct goods labelling
• handle sensitive products
• maintain relationship with customers
• maintain relationship with suppliers
• monitor quality of confectionery products
• negotiate sales contracts
• nutrients of confectionery
• oversee promotional sales prices
• sales activities
• set sales goals
• set up pricing strategies
• supervise merchandise displays

More generally, a confectionery shop manager is also versed in:

• adhere to organisational guidelines
• apply health and safety standards
• employment law
• ensure client orientation
• manage budgets
• manage staff
• manage theft prevention
• maximise sales revenues
• measure customer feedback
• monitor customer service
• negotiate buying conditions
• obtain relevant licenses
• order supplies
• perform procurement processes
• recruit employees
• study sales levels of products
• use different communication channels

It also helps to know the following:

• advise customers on using confectionary products
• develop new confectionery products
• sell confectionery products