As an Advertising Manager, you will need to master following:

• corporate social responsibility
• establish relationship with the media
• identify customer's needs

More generally, an advertising manager is also versed in:

• advertising techniques
• advise on public image
• advise on public relations
• analyse external factors of companies
• communication principles
• conduct public presentations
• coordinate advertising campaigns
• coordinate marketing plan actions
• copyright legislation
• develop communications strategies
• develop creative ideas
• develop public relations strategies
• diplomatic principles
• draft press releases
• draw conclusions from market research results
• forming of public opinion
• give interviews to media
• integrate strategic foundation in daily performance
• manage budgets
• manage contracts
• market research
• organise press conferences
• perform project management
• perform public relations
• prepare presentation material
• protect client interests
• provide cost benefit analysis reports
• rhetoric
• strategic planning
• use different communication channels

It also helps to know the following:

• make price recommendations
• advise on communication strategies
• approve advertising campaign
• business strategy concepts
• collaborate in the development of marketing strategies
• desktop publishing
• develop inclusive communication material
• evaluate advertising campaign
• examine advertisement layout
• give live presentation
• graphic design
• manage account department
• manage creative department
• manage media services department
• manage project metrics
• manage staff
• manage the handling of promotional materials
• pricing strategies
• receive actors' resumes
• recruit employees
• use analytics for commercial purposes