As a Creative Director, you will need to master following:

• identify customer's needs

More generally, a creative director is also versed in:

• advertising techniques
• brainstorm ideas
• coordinate advertising campaigns
• copyright legislation
• desktop publishing
• examine advertisement layout
• give live presentation
• graphic design
• manage budgets
• manage creative department
• manage staff
• manage workflow processes
• meet expectations of target audience

It also helps to know the following:

• create advertisements
• create media plan
• CAD software
• analyse consumer buying trends
• analyse cultural trends
• apply desktop publishing techniques
• approve advertising campaign
• develop media strategy
• evaluate advertising campaign
• manage the handling of promotional materials
• media planning
• perform market research
• perform media outlets research
• perform project management
• receive actors' resumes
• recruit employees
• train employees
• types of media
• use CAD software