As a Promotion Manager, you will need to master following:

• below-the-line technique
• corporate social responsibility
• create media plan
• market pricing

More generally, a promotion manager is also versed in:

• align efforts towards business development
• analyse consumer buying trends
• analyse customer service surveys
• analyse external factors of companies
• analyse internal factors of companies
• analyse work-related written reports
• capture people's attention
• collaborate in the development of marketing strategies
• communication principles
• content marketing strategy
• create annual marketing budget
• define measurable marketing objectives
• develop professional network
• evaluate marketing content
• identify potential markets for companies
• impart business plans to collaborators
• integrate marketing strategies with the global strategy
• integrate strategic foundation in daily performance
• liaise with advertising agencies
• liaise with distribution channel managers
• manage budgets
• manage profitability
• manage the handling of promotional materials
• market research
• marketing mix
• organise on-site amenities
• perform market research
• plan marketing campaigns
• plan marketing strategy
• pricing strategies
• study sales levels of products
• track key performance indicators

It also helps to know the following:

• arrange event needs
• hire human resources
• promote event
• approve advertising campaign
• assess financial viability
• assist in developing marketing campaigns
• brand marketing techniques
• coordinate events
• coordinate marketing plan actions
• evaluate advertising campaign
• examine advertisement layout
• forecast catering services
• manage distribution channels
• manage event structure installation
• marketing management
• plan events
• social media management
• use analytics for commercial purposes