As a Marketing Manager, you will need to master following:

• corporate social responsibility
• market pricing

More generally, a marketing manager is also versed in:

• align efforts towards business development
• analyse consumer buying trends
• analyse customer service surveys
• analyse external factors of companies
• analyse internal factors of companies
• analyse work-related written reports
• brand marketing techniques
• collaborate in the development of marketing strategies
• content marketing strategy
• coordinate marketing plan actions
• create annual marketing budget
• define measurable marketing objectives
• evaluate marketing content
• identify potential markets for companies
• impart business plans to collaborators
• integrate marketing strategies with the global strategy
• integrate strategic foundation in daily performance
• manage profitability
• market research
• marketing mix
• perform market research
• plan marketing campaigns
• plan marketing strategy
• pricing strategies
• study sales levels of products
• track key performance indicators

It also helps to know the following:

• abide by business ethical code of conducts
• arrange event needs
• below-the-line technique
• carry out sales analysis
• company policies
• conduct online competitive analysis
• cost management
• create media plan
• customer insight
• develop business plans
• develop online community plan
• develop product design
• e-commerce systems
• hire human resources
• identify ICT user needs
• implement sales strategies
• information confidentiality
• investigate customer complaints of food products
• keywords in digital content
• maintain relationship with suppliers
• manage content development projects
• manage inventory
• merchandising techniques
• negotiate improvement with suppliers
• negotiate sales contracts
• neuromarketing techniques
• online moderation techniques
• perform product planning
• plan social media marketing campaigns
• produce sales reports
• project management
• promote event
• report accounts of the professional activity
• sales argumentation
• sales strategies
• search engine optimisation
• set sales goals
• store design layout
• supervise sales activities
• translate requirement concepts into content
• web strategy assessment
• accounting techniques
• analyse data about clients
• analyse supply chain strategies
• apply social media marketing
• apply strategic thinking
• approve advertising campaign
• assess financial viability
• assist in developing marketing campaigns
• authoring software
• behavioural science
• business intelligence
• capture people's attention
• carry out forum moderation
• channel marketing
• communicate with customers
• communication principles
• conduct mobile marketing
• conduct search engine optimisation
• conflict management
• consumer law
• content development processes
• contract law
• coordinate events
• create content title
• create solutions to problems
• customer segmentation
• define geographic sales areas
• develop professional network
• employment law
• ensure client orientation
• ensure cross-department cooperation
• estimate profitability
• evaluate advertising campaign
• evaluate performance of organisational collaborators
• examine advertisement layout
• financial capability
• follow up online user requests
• forecast catering services
• forecast sales over periods of time
• identify market niches
• identify suppliers
• implement marketing strategies
• inspect data
• integrate headquarter's guidelines into local operations
• international trade
• interpret financial statements
• liaise with advertising agencies
• liaise with distribution channel managers
• liaise with managers
• make strategic business decisions
• manage accounts
• manage budgets
• manage content metadata
• manage distribution channels
• manage event structure installation
• manage feedback
• manage personnel
• manage schedule of tasks
• manage staff
• manage the handling of promotional materials
• market entry strategies
• market participants
• marketing management
• marketing principles
• motivate employees
• negotiate terms with suppliers
• online ads campaign techniques
• organise on-site amenities
• perform multiple tasks at the same time
• perform online data analysis
• perform project management
• perform risk analysis
• plan events
• prepare exhibition marketing plan
• prepare visual data
• present arguments persuasively
• provide written content
• public relations
• recruit personnel
• research website users
• sales department processes
• select optimal distribution channel
• social media management
• social media marketing techniques
• statistics
• teach marketing principles
• teamwork principles
• telemarketing
• trading law
• use analytics for commercial purposes
• use content management system software
• use different communication channels
• use theoretical marketing models
• web analytics
• write work-related reports