As an Advertising Copywriter, you will need to master following:

• create advertisements
• identify customer's needs
• product comprehension
• write to a deadline

More generally, an advertising copywriter is also versed in:

• advertising techniques
• apply grammar and spelling rules
• brainstorm ideas
• copyright legislation
• develop creative ideas
• follow a brief
• meet expectations of target audience

It also helps to know the following:

• create storyboards
• evaluate writings in response to feedback
• practice humour
• analyse consumer buying trends
• analyse cultural trends
• apply desktop publishing techniques
• conduct search engine optimisation
• coordinate advertising campaigns
• desktop publishing
• develop media strategy
• draft press releases
• evaluate advertising campaign
• give live presentation
• lay out digital written content
• manage budgets
• perform market research
• perform media outlets research
• printing techniques
• proofread text
• social media marketing techniques
• types of media
• typography
• use word processing software