Advertising Media Buyer
Advertising Media Buyer
- Job popularity
Job Description
Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet..
Top 2 specific things you need to know
As an Advertising Media Buyer, you will need to master following:
Top 10 general things you need to know
More generally, an advertising media buyer is also versed in:
Other things it helps to know to be an excellent advertising media buyer
It also helps to know the following:
- create media plan
- develop online community plan
- manage online communications
- advertising techniques
- analyse consumer buying trends
- coordinate advertising campaigns
- create media schedule
- demography
- document interviews
- draw conclusions from market research results
- evaluate advertising campaign
- marketing principles
- media studies
- monitor media industry research figures
- negotiate buying conditions
- perform media outlets research
- polling techniques
- use analytics for commercial purposes
Top employers for this job
Advertising Media Buyer (0-2 Yrs Exp.)
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Prereqs Technology Pvt.Ltd
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California
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$250 - $800 / month
Full Time
Urgent
Private
- Keywords :
- Ui designer,
- developer
