Advertising Media Planner
Advertising Media Planner
- Job popularity
Job Description
Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand..
Top 3 specific things you need to know
As an Advertising Media Planner, you will need to master following:
Top 10 general things you need to know
More generally, an advertising media planner is also versed in:
Other things it helps to know to be an excellent advertising media planner
It also helps to know the following:
- below-the-line technique
- business model
- buy advertising space
- identify customer's needs
- pay-per-click
- search engine optimisation
- apply statistical analysis techniques
- approve advertising campaign
- conduct public presentations
- coordinate advertising campaigns
- demography
- develop inclusive communication material
- develop media strategy
- draw conclusions from market research results
- evaluate advertising campaign
- manage contracts
- monitor media industry research figures
- perform project management
- persuade clients with alternatives
- present arguments persuasively
- social media management
- social media marketing techniques
- statistics
- study sales levels of products
Top employers for this job
Advertising Media Planner (0-2 Yrs Exp.)
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Prereqs Technology Pvt.Ltd
-
California
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$250 - $800 / month
Full Time
Urgent
Private
- Keywords :
- Ui designer,
- developer
