As a Search Engine Optimisation Expert, you will need to master following:

• integrate content into output media
• keywords in digital content
• manage content development projects
• sales strategies

More generally, a search engine optimisation expert is also versed in:

• apply social media marketing
• conduct search engine optimisation
• content marketing strategy
• enhance website visibility
• perform online data analysis
• provide written content
• social media marketing techniques
• use customer relationship management software
• web analytics

It also helps to know the following:

• digital marketing techniques
• identify ICT user needs
• mobile marketing
• behavioural science
• create content title
• execute email marketing
• perform market research
• plan digital marketing
• provide cost benefit analysis reports
• study website behaviour patterns
• translate requirements into visual design
• use content management system software
• use different communication channels