As a Digital Marketing Manager, you will need to master following:

• company policies
• conduct online competitive analysis
• design brand's online communication plan
• digital marketing techniques
• e-commerce systems
• mobile marketing
• neuromarketing techniques
• plan social media marketing campaigns
• set brand positioning
• web strategy assessment

More generally, a digital marketing manager is also versed in:

• analyse consumer buying trends
• apply social media marketing
• brand marketing techniques
• identify new business opportunities
• integrate marketing strategies with the global strategy
• online ads campaign techniques
• perform business analysis
• perform customers’ needs analysis
• perform market research
• plan digital marketing
• plan marketing campaigns
• social media management
• social media marketing techniques
• web analytics

It also helps to know the following:

• data protection
• pay-per-click
• advertising techniques
• apply customer engagement strategy
• carry out event management
• conduct search engine optimisation
• content marketing strategy
• execute email marketing
• execute marketing plan
• implement marketing strategies
• manage staff
• perform online data analysis
• perform project management
• stimulate creativity in the team