As an Online Community Manager, you will need to master following:

• corporate social responsibility
• develop online community plan
• keywords in digital content
• manage content development projects
• market pricing
• online moderation techniques
• translate requirement concepts into content

More generally, an online community manager is also versed in:

• align efforts towards business development
• analyse consumer buying trends
• analyse customer service surveys
• analyse external factors of companies
• analyse internal factors of companies
• analyse work-related written reports
• apply social media marketing
• authoring software
• brand marketing techniques
• carry out forum moderation
• collaborate in the development of marketing strategies
• content marketing strategy
• coordinate marketing plan actions
• create annual marketing budget
• create content title
• define measurable marketing objectives
• develop professional network
• evaluate marketing content
• follow up online user requests
• identify potential markets for companies
• impart business plans to collaborators
• integrate marketing strategies with the global strategy
• integrate strategic foundation in daily performance
• manage feedback
• manage profitability
• market research
• marketing mix
• marketing principles
• perform market research
• perform online data analysis
• plan marketing campaigns
• plan marketing strategy
• pricing strategies
• provide written content
• research website users
• study sales levels of products
• track key performance indicators
• use content management system software
• use different communication channels
• web analytics

It also helps to know the following:

• identify ICT user needs
• information confidentiality
• behavioural science
• business intelligence
• conduct search engine optimisation
• content development processes
• develop inclusive communication material
• manage content metadata
• manage schedule of tasks
• use personal organization software