As an Online Marketer, you will need to master following:

• company policies
• e-commerce systems
• execute conversion testing
• implement sales strategies
• perform video editing
• web strategy assessment

More generally, an online marketer is also versed in:

• apply customer engagement strategy
• apply social media marketing
• apply strategic thinking
• conduct mobile marketing
• content marketing strategy
• create new concepts
• execute email marketing
• implement marketing strategies
• inspect data
• manage budgets
• online ads campaign techniques
• perform copywriting
• perform image editing
• perform market research
• perform online data analysis
• perform project management
• plan digital marketing
• use content management system software
• use different communication channels

It also helps to know the following:

• ICT communications protocols
• adapt to change in marketing
• apply information security policies
• conduct online competitive analysis
• deal with pressure from unexpected circumstances
• information confidentiality
• neuromarketing techniques
• plan social media marketing campaigns
• competition law
• conduct search engine optimisation
• develop inclusive communication material
• intellectual property law
• printed goods processes
• safeguard online privacy and identity
• supervise brand management
• use e-services
• use personal organization software