As an Online Sales Channel Manager, you will need to master following:

• conduct online competitive analysis
• identify customer's needs
• monitor online competitors
• plan social media marketing campaigns
• web strategy assessment

More generally, an online sales channel manager is also versed in:

• apply social media marketing
• apply strategic thinking
• channel marketing
• develop online sales business plan
• negotiate buying conditions
• negotiate terms with suppliers
• perform market research
• plan digital marketing
• show diplomacy

It also helps to know the following:

• e-commerce systems
• e-procurement
• build business relationships
• carry out strategic research
• develop inclusive communication material
• employment law
• manage processes
• manage staff
• perform project management
• perform risk analysis
• safeguard online privacy and identity
• use customer relationship management software
• use e-services
• write work-related reports