As a Brand Manager, you will need to master following:

• carry out naming strategies
• carry out sales analysis
• company policies
• create brand guidelines
• design brand's online communication plan
• implement sales strategies
• perform brand analysis
• sales strategies
• set brand positioning

More generally, a brand manager is also versed in:

• apply social media marketing
• apply strategic thinking
• channel marketing
• comprehend financial business terminology
• coordinate advertising campaigns
• create annual marketing budget
• define brand identity
• execute marketing plan
• have computer literacy
• identify new business opportunities
• implement marketing strategies
• lead the brand strategic planning process
• maintain financial records
• manage brand assets
• manage staff
• perform customers’ needs analysis
• perform market research
• plan marketing campaigns
• select optimal distribution channel
• stimulate creativity in the team

It also helps to know the following:

• build rapport with people from different cultural backgrounds
• maintain relationship with suppliers
• price product
• carry out event management
• conduct search engine optimisation
• employment law
• manage budgets
• perform multiple tasks at the same time
• plan new packaging designs
• seek innovation in current practices