Marketing Consultant
Marketing Consultant
- Job popularity
Job Description
Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach..
Top 3 specific things you need to know
As a Marketing Consultant, you will need to master following:
Top 19 general things you need to know
More generally, a marketing consultant is also versed in:
- analyse external factors of companies
- analyse internal factors of companies
- carry out strategic research
- conduct research interview
- define technical requirements
- document project progress
- identify customer requirements
- identify market niches
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- market analysis
- marketing mix
- marketing principles
- plan marketing strategy
- pricing strategies
- respond to enquiries
- use consulting techniques
- use different communication channels
- use theoretical marketing models
Other things it helps to know to be an excellent marketing consultant
It also helps to know the following:
- conduct online competitive analysis
- customer insight
- customer service
- digital marketing techniques
- e-commerce systems
- issue sales invoices
- neuromarketing techniques
- plan social media marketing campaigns
- sales strategies
- web strategy assessment
- advertising techniques
- brand marketing techniques
- channel marketing
- conduct search engine optimisation
- coordinate marketing plan actions
- copyright legislation
- develop creative ideas
- evaluate marketing content
- financial capability
- international trade
- interpret financial statements
- liaise with advertising agencies
- make strategic business decisions
- online ads campaign techniques
- perform market research
- plan digital marketing
- plan marketing campaigns
- social media management
- social media marketing techniques
- use analytics for commercial purposes
Top employers for this job
Marketing Consultant (0-2 Yrs Exp.)
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Prereqs Technology Pvt.Ltd
-
California
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$250 - $800 / month
- Keywords :
- Ui designer,
- developer