As a Chief Marketing Officer, you will need to master following:

• market pricing

More generally, a chief marketing officer is also versed in:

• align efforts towards business development
• analyse consumer buying trends
• analyse external factors of companies
• analyse internal factors of companies
• analyse work-related written reports
• brand marketing techniques
• business management principles
• content marketing strategy
• create annual marketing budget
• define measurable marketing objectives
• evaluate marketing content
• identify potential markets for companies
• integrate marketing strategies with the global strategy
• interpret financial statements
• liaise with managers
• manage profitability
• market analysis
• marketing mix
• plan marketing campaigns
• plan marketing strategy
• study sales levels of products
• track key performance indicators
• use analytics for commercial purposes

It also helps to know the following:

• communicate with customer service department
• conduct online competitive analysis
• customer insight
• e-commerce systems
• neuromarketing techniques
• plan social media marketing campaigns
• project management
• prospect new customers
• web strategy assessment
• analyse supply chain strategies
• consumer law
• coordinate marketing plan actions
• customer segmentation
• develop public relations strategies
• financial capability
• graphic design
• impart business plans to collaborators
• implement marketing strategies
• international trade
• liaise with advertising agencies
• manage development of promotional material
• market entry strategies
• online ads campaign techniques
• perform market research
• printing techniques
• quality assurance methodologies
• social media marketing techniques
• statistics
• subsidiary operations
• trading law
• trendwatching
• use theoretical marketing models