As a Sales Manager, you will need to master following:

• carry out sales analysis
• corporate social responsibility
• implement sales strategies
• market pricing
• produce sales reports
• sales argumentation
• sales strategies
• set sales goals
• supervise sales activities

More generally, a sales manager is also versed in:

• align efforts towards business development
• analyse consumer buying trends
• analyse customer service surveys
• analyse external factors of companies
• analyse internal factors of companies
• analyse work-related written reports
• brand marketing techniques
• content marketing strategy
• coordinate marketing plan actions
• create annual marketing budget
• define measurable marketing objectives
• develop professional network
• evaluate marketing content
• identify potential markets for companies
• impart business plans to collaborators
• integrate marketing strategies with the global strategy
• integrate strategic foundation in daily performance
• make strategic business decisions
• manage profitability
• manage staff
• marketing mix
• motivate employees
• perform market research
• plan marketing campaigns
• plan marketing strategy
• prepare visual data
• pricing strategies
• sales department processes
• study sales levels of products
• track key performance indicators
• write work-related reports

It also helps to know the following:

• investigate customer complaints of food products
• analyse supply chain strategies
• collaborate in the development of marketing strategies
• communicate with customers
• customer segmentation
• define geographic sales areas
• estimate profitability
• forecast sales over periods of time
• integrate headquarter's guidelines into local operations
• liaise with managers
• manage accounts
• manage distribution channels
• market research
• present arguments persuasively
• public relations
• recruit personnel
• statistics
• teach marketing principles